An old cliche about marketing goes something like this: “I know I’m wasting half of my budget. I just don’t know which half.” Digital marketing now tracks a lot of that – yet still depends on knowing who your ideal customer is, and where they go to get information. Tracking is great – but it still doesn’t tell you where to be in the first place. : )

Good news! I am leading another workshop – Meet Your Ideal Customer, via SCORE Chapter 75 and the Small Business Development Center of the University of Kentucky. You can find details here.

This workshop takes you step by step through identifying who your ideal customer is, where to find high concentrations of the customers who will buy from you, and marketing tools to keep your message on track and meaningful to them.

When we first conducted this workshop a couple of years ago, people loved the “hands on” and “real world” information. We include a Marketing Playbook so participants can do the work as we go.