Nine year old Caine Monroy loves arcades. He spent a summer in his dad’s used auto part store building a cardboard arcade with games and prizes. Caine paid meticulous attention to detail to every part of his arcade, down to security PIN codes on each game, prizes for winning and a staff t-shirt he designed.

Caine’s very first customer loved the arcade (and the value of a fun pass) so much that he wanted everyone to know about it. So he went to work on spreading the word to all of his friends. Who told their friends. You get the idea.

While there are many marketing stories to be told from this, what we love most is how Caine’s optimism, perseverance, and passion for his arcade resulted in a happy customer willing to tell his friends.